A modern approach to digital service design is centred around reaching your users in the most convenient way and providing them with the most useful content and functionality in a way that is focused on what works best for them. Engaging with your users digitally can be actioned in many ways for example, through your website. However, you rely on users returning to your website time and time again to make use of any functionality you provide them with.

This is where mobile apps come into their own and can add real value for your user base. Apps are installed directly onto the user’s device, which will open up functionality to you that isn’t available through mediums like your website. For example, push notifications that can be sent directly to the user’s device, prompting them to take action, alerting them of new content or sending out bespoke offers. Overall, apps can provide a more seamless user experience, as additional background processing can happen when the app isn’t directly in use. Mobile apps will allow you to fully tailor how your customers engage with your business on a digital platform.